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Zindagi was founded in 2012 by our then-director, Mr. Deepak Jindal, sparked by a moment of realization inside a laboratory.

While working in the lab, he began noticing a troubling trend — a high number of patients coming in for blood sugar tests, and to his surprise, many were being diagnosed with diabetes. The consistent footfall of diabetic patients was more than a coincidence — it was a clear signal.

This growing pattern raised a serious question: If so many people in just one city were struggling with diabetes, how widespread was the problem across Punjab? Or even the entire country?

That moment of concern turned into a mission — to create accessible, nature-based alternatives that could help people manage their health before they needed a diagnosis.

Confronted with the growing crisis of diabetes, Mr. Jindal dove deep into research — determined to understand the root cause. One thing kept coming up again and again: Sugar-Sugar-Sugar. The overconsumption of sugar was a major contributor to the rise of chronic diabetes, and that single insight changed everything.

He began searching for alternatives that could control blood sugar without the health cost — especially for those who didn’t want to give up on enjoying life’s little pleasures. That’s when he discovered Stevia, a natural plant-based sweetener already gaining popularity in parts of Asia.

But instead of importing it, a new question emerged:

Why can’t we grow Stevia right here in Punjab?

With this vision, Mr. Jindal partnered with local farmers to cultivate Stevia on Indian soil with belief in nature’s power to heal. The ambition was bold – but the first attempt was challenging. The crops failed, leading to significant losses and low morale.

But he didn't give up.

They carefully analyzed what went wrong, learned from the setbacks, and tried again – this time with more knowledge and determination. In a small, carefully maintained home-based manufacturing unit, they began producing their first batch of Stevia products.

And that’s how Zindagi was born — a brand inspired by the Indian spirit, named after the word that means “life.” A symbol of health, hope, and healing.

In 2018, Ms. Vanita Jain, one of the integral personalities in the Jhanil Family, took over as the Managing Director and Chief Executive Officer of the company. It was a strategic and necessary shift that helped the organization flourish.

With her expertise and wisdom, Zindagi began expanding its reach far beyond expectations. Under her leadership, the company not only solidified its presence in domestic markets but also stepped confidently onto the global stage — exporting to over 21 countries and counting. What started as a local mission was now becoming an international movement for better health through nature.

Her vision was clear: to take the core values of purity, innovation, and accessibility, and scale them without ever compromising on integrity. Every product, every process, every partnership — all were driven by the same commitment to quality and care that defined Zindagi from day one.

With a sharper focus on R&D, strategic collaborations, and a renewed brand identity, Ms. Jain transformed Zindagi into more than just a brand. It became a symbol of modern India’s ability to blend tradition with science, entrepreneurship with empathy, and local roots with global impact.